Chinese online travel agency Ctrip has become the exclusive online stadium ticket sales provider of the Australian Open in China as part of a renewed partnership with the tennis grand slam.
The Australian Open and Ctrip, said to be the second largest online travel agency in the world, first joined forces in December 2017, with a one-year extension to the deal signed yesterday (Wednesday).
China is a strategically important market for the Melbourne tournament and organisers have made concerted efforts in recent years to engage with Chinese fans. Thousands of Chinese visitors attended this year’s Australian Open with visitation up 38% from China, and 20% for the wider Asian region.
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Image: Tennis Australia