Brazilian Campeonato Brasileiro Serie A football club Corinthians has moved to increase the usage of its home stadium by unveiling a partnership with mixed martial arts superstar Anderson Silva.
Under the deal, Spider Fit, a company endorsed by the Sao Paulo-born athlete, will launch its first academy in Brazil at Arena Corinthians. Located with a view over the stadium’s pitch, the academy will be open to the public from November 22.
Spider Fit will offer training including bodybuilding, runs around the stadium’s pitch, gymnastics and martial arts, with programmes developed by Silva. In addition to receiving monthly rent for usage of the space at the Arena, Corinthians will also benefit from a share of the revenue generated by the academy.
Subscription plans for members of the public will start at R$99 (£21/€23/$27) per month, with Corinthians stating that the academy will continue to operate on game days for members with certain subscription plans.
Arena Corinthians opened in May 2014 ahead of Brazil’s staging of that year’s FIFA World Cup. “Having a gym inside the arena is part of our planning to increasingly make the stadium an entertainment space, even on days without games,” the Arena’s marketing superintendent, Caio Campos, told the Maquina do Esporte website.
Campos added that at least two other projects are set to be unveiled in the coming months. One of these involves a venture with Corinthians’ kit partner, Nike, which will install two courts and an athletics track outside the arena between the end of this year and the beginning of 2019. A club-themed restaurant is also in the works.
Image: Arena Corinthians
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