North Island Credit Union has taken on naming rights to a leading amphitheatre in San Diego, California through a multi-year agreement with Live Nation.

The outdoor music venue, which has a capacity of 20,500, will now be known as North Island Credit Union Amphitheatre.

The venue hosts 30-plus concerts per year and welcomes more than 300,000 live music fans annually. Live Nation said the deal with North Island Credit Union further underlines a commitment to provide an extraordinary experience for both credit union members and music fans in the San Diego area.

The two parties will seek to enhance the fan experience at the venue, with the North Island Credit Union team to work on-site throughout the concert season to engage with eventgoers, provide giveaways and prizes, and offer information on credit union benefits and services.

As part of the agreement, North Island Credit Union members will be given a dedicated entrance, discounted ticket pricing, and promotions for tickets and exclusive fan experiences.

Steve O’Connell, president and chief executive of California Credit Union, said: “As we were exploring new avenues to support our community, bring more benefits to our members, and extend our brand awareness, the incredible opportunity to partner with Live Nation at this local venue proved to be a natural fit for both of our brands. North Island Credit Union’s vision for our member experience aligned seamlessly with Live Nation’s commitment to the fan experience.

“Together, we will combine our resources to bring a truly unique Southern California concert experience to North Island Credit Union members and all fans. We think fans will be excited about all that North Island Credit Union Amphitheatre will have to offer when the new season kicks off.”

Andy Peikon, senior vice-president of Live Nation venue sales, added: “North Island Credit Union is dedicated to enriching relationships within their community, so they were a natural fit as a like-minded, long-term partner for this classic amphitheatre. Together, through the power of live music, we will integrate their brand in authentic ways throughout the venue so they can establish even more meaningful connections with members who have an affinity for live music.”

The amphitheatre opened its doors in 1998 and is the first and largest venue of its kind in the San Diego area. It features top-tier concert tours from April through October and has hosted the likes of Depeche Mode, Jason Aldean, Kendrick Lamar, Weezer, Luis Miguel and Chris Stapleton.

North Island Credit Union takes over naming rights to the venue from Mattress Firm.

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