Exterity, a leading provider of IP video and digital signage technologies, will be returning to the Stadium Business Design & Development Summit to showcase its latest solutions for stadiums and sporting venues.

Held on November 13-14 at Hilton London Wembley in London, Exterity will use the Stadium Business Design & Development Summit to show how video and digital signage are continuing to put fan engagement at the heart of the sporting experience.

This year, a number of connected stadiums and venues around the world have turned to Exterity’s IP video and digital signage solutions to deliver enhanced fan experiences, including: UK multi-sport venue Goodwood; Stade de Gerland (pictured), home of French Top 14 rugby union club Lyon OU; French horseracing hub ParisLongchamp and major golf tournament The Open.

Colin Farquhar, CEO at Exterity, said: “For most stadiums, ticket sales are just one source of income: increasing the spend per visitor during their visit through sales of food, beverage and merchandise is now regarded as a vital revenue contributor, and TV screens are growing in number to capture attention throughout the venue.

“We are now looking towards a future where engagement becomes more inclusive and centred around digital technology, particularly with the rise of IP as the key factor that will help stadiums deliver more value while increasing revenue.”

Image: Patrick Janicek