Swansea City has become the first UK football club to launch in-app season tickets, following a successful trial of the method for home matchday tickets.

The new in-app ticketing has been developed in conjunction with the Championship club’s partners Sports Alliance, Other Media and Ticketmaster.

The improved technology means Swansea fans with a season ticket will be able to display their season card on their mobile phones at the turnstile to gain entry to all football fixtures at the Liberty Stadium.

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