Perth’s nib Stadium undergoes rebrand

Health insurance company HBF has agreed a deal to acquire naming rights for Perth’s nib Stadium.

The stadium, which has been sponsored by fellow health insurance company nib since 2010, will be rebranded as HBF Park on January 1.

The stadium serves as the home of A-League football club Perth Glory and rugby team Western Force. It has a capacity of 20,500 for sporting events, but has regularly hosted high-profile music events, with Paul McCartney and the Foo Fighters having recently performed there.

Nib Stadium underwent extensive redevelopment work in 2013, with new eastern and southern grandstands built and electronic scoreboards installed. More than 1.1 million people have attended events at the stadium since the redevelopment, with a record entertainment crowd of 32,000 turning out to see Ed Sheeran in 2015.

VenuesWest, the stadium’s owner and operator, said revenue generated by the HBF deal would be used to support high-performance sport, community clubs and enhance the State Government’s facilities.

Mick Murray, Western Australia’s Sport and Recreation Minister, said: “I would like to thank HBF for their ongoing support and commitment towards sport and health in Western Australia.

“This agreement will help the State Government support high performance sport, grassroots clubs, and enhance our facilities for the thousands of Western Australians who attend venues each year.

“HBF is a WA-owned company and I welcome their support of State Government venues, for the benefit of community clubs and local sporting organisations.”

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