Bucks land latest partner for Fiserv Forum

NBA basketball franchise the Milwaukee Bucks has attracted the latest commercial partner for its new Fiserv Forum arena by signing a five-year deal with financial services group Northwestern Mutual.

Under the deal, Northwestern Mutual will become title partner of the Club Lounges, a premium space in Fiserv Forum. Additionally, the Milwaukee-based company will host its annual meeting of financial advisors for five years at the arena, which opened in August.

Located on the west side of the venue on the suite level, Northwestern Mutual Club Lounges feature six separate units that can be expanded into one all-encompassing group space. Northwestern Mutual Club Lounges can be sold as one or more units or as a fully private space accommodating 180 guests. The lounges are available on a single-event basis for Bucks and Marquette University’s home basketball games, as well as limited concerts and special events.

“Milwaukee is our hometown, and we’re committed to fostering a vibrant community here,” said John Schlifske, chairman, president and CEO of Northwestern Mutual. “Our financial advisors and their families have enjoyed watching the skyline of Milwaukee change in recent years, and we look forward to welcoming them to Fiserv Forum next summer.”

Image: Milwaukee Bucks