Barcelona is edging closer to securing a naming-rights agreement for the Camp Nou, with the Scranton Enterprise holding company reportedly lined up to find a sponsor for the iconic stadium.
Spanish newspaper Marca reported that Scranton would manage the process of finding a company that would like to attach its name to the stadium.
Scranton has close links to pharmaceuticals company Grifols, which has been strongly linked to the naming rights, but Marca reported that neither company will have its name directly associated with the rebranded Camp Nou.
The report added that negotiations are at an “advanced stage”, with Barcelona hoping to conclude the deal before the end of the year. Scranton is reportedly prepared to pay between €300m (£267m/$341m) and €330m to secure the deal.
The deal would enable the club to press on with the Espai Barça redevelopment project, which includes the construction of the new Camp Nou, which will hold around 105,000 fans, maintaining its status as Europe’s largest stadium.
A new Palau Blaugrana arena for 12,500 spectators will be built on the site of the current Mini Estadi, while the proposal also includes moving the Mini Estadi to the Estadi Johan Cruyff, near Barcelona’s training centre in Sant Joan Despí.
Marca added that Barcelona is said to favour a 20-year agreement with Scranton, although the company prefers a longer deal. Scranton would also look to rotate the sponsoring brand on a regular basis.