English Championship football club Queens Park Rangers has partnered with engagement company InCrowd’s Ticket Wallet in a move designed to enhance its fan experience.
In partnership with Ticketmaster Sport, the integrated technology will allow fans to purchase and transfer tickets across operating systems.
It also gives the club the ability to identify previously anonymous fans.
David Scriven, digital content manager at QPR, said: “The QPR Ticket Wallet has helped simplify the match day for fans at Loftus Road. Not only can fans now access the latest news at the push of a button they can also access the stadium with one.
“By working closely with Ticketmaster and implementing this advanced, fan-first technology from InCrowd we’ve been able to deliver a unique product in an efficient manner with significant upsides to supporter experience and the businesses digital objectives.”
For more details, visit our sister site TheTicketingBusiness.com.