The Alliance of American Football (AAF) has agreed a multi-year partnership with Aramark as it prepares for the launch of its debut season in the US next month.
The new league claims to represent an unprecedented alliance between players, fans and the game. Founded by TV and film producer Charlie Ebersol and Hall of Famer Bill Polian, The Alliance will feature eight teams with 52-player rosters playing a 10-week regular season schedule in the spring.
Launching on February 9, Aramark has been engaged as the official retail merchandise concessionaire and e-commerce provider for the league. Aramark will operate The Alliance’s in-stadium merchandising program across all eight markets. Additionally, Aramark will provide complete e-commerce solutions for The Alliance’s online store.
“We strive to continually provide fans with innovative and seamless opportunities to connect with the game, teams and players they love, and our partnership with Aramark is one way to achieve this goal,” said Ebersol, CEO and founder of The Alliance.
“Aramark is a proven leader in the space, catering to millions of sports fans across major professional leagues and teams. By bringing on this best-in-class partner, we can drive innovation both on-site and at-home, elevating the fan experience, streamlining operations and driving sales.”
The eight cities and stadiums for the AAF are as follows:
Orlando Apollos / Spectrum Stadium
Atlanta Legends / Georgia State Stadium
Memphis Express / Liberty Bowl Memorial Stadium
Salt Lake Stallions / Rice-Eccles Stadium
Arizona Hotshots / Sun Devil Stadium
San Diego Fleet / San Diego County Credit Union Stadium
Birmingham Iron / Legion Field Stadium
San Antonio Commanders / Alamodome
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