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Google Cloud signs on as Chase Center founding partner

NBA basketball team the Golden State Warriors has agreed a deal for Google Cloud to become the latest founding partner of its new arena, Chase Center.

Google Cloud also becomes the official public cloud provider of the Warriors, which are due to move into the state-of-the-art, 18,000-seat arena later this year.

The Warriors become the first professional sports team to partner with Google Cloud.

The partnership will see the Warriors and Chase Center work with the Google Cloud team on a phased approach to create a seamless technology integration at the arena.

They will also explore opportunities to leverage technology for Warriors and Chase Center events and programming. Google Cloud analytics and machine-learning capabilities will be leveraged to enhance decision-making and provide coaches, staff and players with more data-driven touch points.

Additionally, Google Cloud will host the Warriors and Chase Center mobile applications, along with all data warehouses for the club and arena.

The deal also covers additional sales and marketing elements related to the Warriors including radio, social media, online and in-arena.

“Google is one of the most innovative and iconic brands in the world,” Warriors owner and chief executive Joe Lacob said. “As the first professional sports team to partner with Google Cloud, we’re looking forward to combining our individual expertise into an overall unique and exciting fan experience for everyone attending events at Chase Center.”

Alison Wagonfeld, chief marketing officer at Google Cloud, added: “We’re excited to team up with the Warriors and help them leverage the power of cloud technology to take their player and fan experiences to the next level.

“Our collaboration will allow them to use data analytics to enhance team and player performance, create more engaging fan experiences and deliver world-class media and entertainment.”

Chase Center is due to open ahead of the 2019-20 NBA season and will replace Oracle Arena as the Warriors’ home facility. Google Cloud joins Accenture, HPE, Pepsi, RingCentral, United Airlines and naming-rights partner Chase as founding partners of the arena.

Chase Center will anchor an 11-acre mixed-use complex in San Francisco’s Mission Bay neighbourhood. As well as serving as the home of the Warriors, it will host concerts, cultural events, family shows and more.

Image: Chase Center