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Premier League clubs step up fan experience with Intel

US technology company Intel has partnered with English Premier League football clubs Arsenal, Liverpool and Manchester City to help deliver immersive experiences from their respective stadia.

The partnership will see Intel True View technology installed at Arsenal’s Emirates Stadium (pictured), Liverpool’s Anfield ground and Manchester City’s Etihad Stadium.

As part of the agreement, the clubs will be able to deliver match coverage from every angle, whether fans are watching on television or enjoying content on official club channels.

Intel True View captures every match element from every angle, recreating the action on the pitch from an ideal vantage point or player’s perspective.

The initiative will begin on March 10, with fans able to enjoy multi-angle views of a play through 360-degree replays and highlight reels through 38 5K ultra-high-definition cameras.

A virtual plane will also be used to give viewers a clear picture of where players are positioned on the pitch. Intel True View will also freeze a moment in the match to allow fans to see the pitch from the eyes of a player.

James Carwana, vice-president and general manager of Intel Sports, said: “Immersive media experiences continue to create more opportunities for sports teams and leagues to put the fan experience first. With the expansion of Intel True View into more stadiums with Arsenal, Liverpool and Manchester City, we have the chance to transform the experience for fans of one of the world’s top sports leagues with our leading and differentiated volumetric technology.”

Peter Silverstone, commercial director at Arsenal, added: “We have seen the impact this Intel technology has had in other sports leagues across the world and are excited that it will be installed at Emirates Stadium.

“At Arsenal we are committed to innovating and keeping at the forefront of developments on and off the pitch so it’s fitting that Emirates Stadium will be the first stadium to bring Intel’s immersive and transformational True View technology to the Premier League.”

Billy Hogan, managing director and chief commercial officer at Liverpool, said: “Intel True View enables fans to immerse themselves even further into the game and has the power to add a new depth to match highlights, which can significantly improve the supporter experience. This technology has the potential to add a new dynamic to how people interact with the game and create different conversations with our fans around the world.”

Damian Willoughby, senior vice-president of partnerships at City Football Group, added: “We’re very excited to integrate Intel True View at the Etihad Stadium and to announce our new partnership with a world-class brand like Intel. We love to be first, both on and off the pitch, so we are delighted to pioneer this game-changing technology at the Etihad Stadium. We are sure City fans, and football fans around the world, will love watching beautiful football from every angle.”

Intel has already deployed the technology across the NFL American football league and the NBA basketball league.

Image: Pixabay