Super Bowl sets records for Mercedes-Benz Stadium

Atlanta’s Mercedes-Benz Stadium (MBS) has reported that its staging of Super Bowl LIII shattered its previously-held records for technology, sustainability, food and beverage and various other hospitality and fan experience metrics.

MBS, which opened in August 2017 as the new home of the Atlanta Falcons and Major League Soccer (MLS) team Atlanta United, registered an attendance of 70,081 for the NFL’s showpiece game on February 3.

The New England Patriots defeated the Los Angeles Rams 13-3 in what was a low-key affair on the field, however the event posted several new single event records for the stadium. MBS said the Super Bowl resulted in 24.05 TB of data usage, the equivalent of approximately 68 million selfies posted from the stands. This represented a 47% increase from last year’s game at U.S. Bank Stadium in Minneapolis and what MBS claims is a new record for any event in history.

The Super Bowl registered 110,184 food and beverage transactions, including 76,446 credit card transactions processed for F&B – a single-event record for all sports venues run by Mercedes-Benz Stadium’s payment and transactions processing partner.

MBS said 117,400 beers were sold at the game, while 16,300 hot dogs were consumed, more than 27 football fields worth, making it the most popular food item ordered at the Super Bowl.

In addition, 70% of fans, or 48,845 unique clients, utilised Mercedes-Benz Stadium’s Wi-Fi network – a new event record for MBS. The event also generated 80,120 pounds of recycled materials, including glass, aluminium, cardboard and plastic.

Steve Cannon, CEO of MBS-operator AMB Group, said: “On one of the world’s largest stages, our stadium performed as we have promised since before it opened.  We’ve set the bar and proven that Mercedes-Benz Stadium and our city is one of the best sites to host global events. We couldn’t be prouder of the performance of not only our building, but our associates and the thousands of volunteers who made the Super Bowl fan experience the best in the world.”

In other NFL news, the Tampa Bay Buccaneers have reclaimed their crown as the provider of the best customer service experience in the league. The NFL’s annual Voice of the Fan report has bestowed the honour on the Buccaneers for the 2018 season, with the team having also held the No. 1 rating in customer service satisfaction among season pass members in 2012, 2013, 2015 and 2016.

The Voice of the Fan is a league-wide study that provides extensive analysis of the in-game experience as well as the year-round season ticket member experience. The report is put together through surveying thousands of season ticket members and game attendees across all 32 teams.

The Buccaneers are currently engaged in a multi-phase renovation of Raymond James Stadium and ahead of the 2018 campaign unveiled a new beach experience for fans attending games.

“We go into every season with the goal of providing our fans with the best customer service in all sports and we take great pride in once again earning this top rating,” said Buccaneers chief operating officer Brian Ford.

“With preparations already underway for 2019, we continue looking for new ways to re-invent the member experience and improve upon our successes in overall customer satisfaction.”

Image: Mercedes-Benz Stadium