Johan Cruyff ArenA, home of Dutch Eredivisie football club Ajax, has launched its ‘Change the Game’ initiative, through which it has challenged companies to come up with ticketing, in-stadium tech and other fan experience solutions.

The stadium will work with its partners to develop innovative services for its visitors, aiming to “optimise and intensify the experience” for fans.

Start-ups, scale-ups, small- and medium-sized enterprises, and organisations with a commercial and technical proof of concept are invited to take part.

For the full story, check out our sister site TheTicketingBusiness.com.

Image: Scottbrl90