Football’s Saudi Professional League has teamed up with Schneider Electric on a wide-ranging deal that will include the exploration of smart stadia energy solutions.
The length of the league’s deal with the French energy management company was not disclosed.
As part of the deal, Schneider will sponsor the Prince Mohammed Bin Salman League, the second tier of the domestic game in Saudi Arabia.
Mosali Al Muammar, chairman of the board of directors at the SPL, said: “The SPL seeks to involve new sectors in sports marketing and Schneider is a leading company in this field all over the world.”
Najeeb Al Naim, CEO of Schneider Electric in Saudi Arabia and Yemen, added: “Today we are proud that Schneider Electric will be a direct contributor to providing innovative smart energy solutions in Saudi stadiums and establishing a vibrant community within the ambitious 2030 vision, especially as the Saudi league is the strongest football league in the region.”