Cashless solutions company tappit has struck a three-year agreement to provide its services at Formula One’s Australian Grand Prix.
The deal has been signed ahead of this year’s season-opening Australian Grand Prix at Melbourne’s Albert Park circuit on March 17.
As part of the agreement, tappit’s cashless technology will serve as the exclusive payment method implemented at bars for Club 15 powered by tappit, located at the penultimate corner of the track, the Piquet Premium Grandstand, and the Ricciardo Premium Grandstand.
Jason Thomas, chief executive of tappit, said: “One of the exciting things about providing tappit’s cashless solution to an event as prestigious and high-profile as this is that we can provide rich data into where, when and what the fans are buying. We’re excited to grow with the Australian Grand Prix Corporation over the next three years and together improve the event experience for all attendees.”
Fans at the three bars will be able to use a prepaid contactless wristband to purchase food and drinks, with the method designed to reduce queue times to allow fans to maximise time spent watching the race.
Cashless technology has been tested at three locations at the Albert Park circuit in 2019 and it is hoped the service will eventually expand to the entire event in the coming years.
Andrew Westacott, chief executive of the Australian Grand Prix Corporation, added: “Club 15 is the place to experience the penultimate corner as drivers battle for position before rocketing down Walker Straight or diving into Pit Lane, and now being powered by tappit, fans don’t have to miss a second of the action.”
The Australian Grand Prix is expected to attract around 300,000 fans over the course of the four-day event. It becomes the latest property to partner with tappit, joining the likes of Manchester City Football Club, Birmingham City Football Club, Bestival, Dubai Rugby 7s, Creamfields, Abu Dhabi Grand Prix and the World Surf League.