Edgbaston engages PTI Consulting on technology drive

Sports and entertainment venue specialist PTI Consulting has partnered with Warwickshire County Cricket Club to develop new systems and technologies at Edgbaston Stadium, which is set for a busy summer of events.

As the official technology partner of Warwickshire, PTI Consulting will lead a full review of all technologies and processes at Edgbaston, which will this year host five games at the Cricket World Cup, the opening Test of the Ashes series and the Vitality Blast Finals Day.

The company will help deliver an enhanced match-day and conference and event experience at Edgbaston and also support environmental and organisational efficiencies.

Gareth Roberts, commercial director at Warwickshire, said: “Our vision for Warwickshire CCC is to become the best cricket business in the world and having the best possible business systems and technologies will support us on this journey.

“PTI Consulting has vast experience of helping many sports industry organisations deliver growth and efficiencies and, with such a big summer ahead at Edgbaston, it’s a fantastic time to work together to help enhance our match-day experience.”

Mike Bohndiek, managing director at PTI Consulting, added: “The vision for match-day experience that Edgbaston hold is aligned to the PTI Consulting philosophy in this area. Technology underpins so much of a stadium’s delivery and we pride ourselves on delivering strategies that enable commercial growth and operational efficiency, with the focus being on the impact for fans. We are looking forward to working with a prestigious venue through such an exciting period for them.”

As part of the agreement, PTI Consulting will stage its ‘Stadium Industry Technology Insight’ conference at Edgbaston on July 24. Over 100 key people from across the industry will gather at the event to discuss the latest trends and developments.

Image: Edgbaston