Academy Music Group (AMG), operator of some the UK’s most iconic venues, has linked up with Ticketmaster to enable digital ticketing.

AMG claims it will become the first venue operator to roll out 100 per cent mobile ticketing across its whole portfolio, which includes London’s O2 Academy Brixton, and the O2 Shepherd’s Bush Empire. It also includes all AMG’s other O2 Academy venues, including Glasgow, Liverpool, Leeds and Birmingham.

Read the full story on our sister site TheTicketingBusiness.com.

Image: Raya Sharbain