English Premier League football club West Ham United has announced that London Stadium will run a trial encouraging fans to drink from reusable plastic cups at home games for the rest of the season.

The trial is being run in conjunction with the Premier League and Sky Ocean Rescue and begins with Saturday’s match against Huddersfield Town.

As part of the initiative, all draught beer will be served in reusable plastic cups at no additional cost to fans. The trial is designed to raise awareness of environmental problems caused by plastic usage and inspire supporters to reduce their use of single-use plastics in everyday life.

Fans are being encouraged to drop their reusable plastic beer cups at green collection points on the concourse and in hospitality spaces at the London Stadium. One hundred collection points will be located around the stadium, with dedicated collectors to be on hand to help ensure all cups are gathered.

West Ham said the results of the trial will be reviewed at the end of the season before a decision is made on a permanent scheme.

A growing number of sports teams and stadia are clamping down on single-use plastics. Earlier this month, rugby league club Leeds Rhinos claimed a first for Super League when announcing plans to introduce reusable cups at Emerald Headingley Stadium.

Image: West Ham United