A new high-resolution LED screen is set to be fitted at the DW Stadium, home of Championship football club Wigan Athletic and Super League rugby league club Wigan Warriors.
The screen will be 60 square metres and will be fitted ahead of next season. The display will be provided by stadium technology experts ADI and is designed to significantly enhance the match-day experience at the DW Stadium.
The screen will display fan-focused content, a live match feed and replays during games, with ADI to provide pitch-side camera infrastructure that can be relayed on the screen.
The screen will use ADI’s new 10mm pixel stadium LED technology, which the company says will offer better viewing angles and richer contrast compared to traditional stadium LED displays. According to ADI, the screen will be one of the highest resolution displays in any UK stadium.
Jonty Castle, head of business development and customer experience at Wigan Athletic, said: “We’re committed to delivering the best possible experience for our fans, which is why we appointed ADI to provide the solution for our new stadium LED screen.
“They not only offer industry leading display technology, but they really understand how to engage fans through content. We’re excited for the start of next season. We’ve got some big ideas for how we can use the screen to bring the club, our fans and our commercial partners all closer together on a match day.”
Martin Mcloughlin, community and marketing director at Wigan Warriors, added: “Both organisations are laying the foundations at the DW Stadium to evolve the way in which our supporters engage with live sport. So this is great news on the whole.
“We have a very passionate and knowledgeable fan base here at the Warriors, a fan base we are always looking to grow. By having the screen we are hoping that we can continue to entertain our existing fans and hopefully draw more people to our sport to make a day out at the DW Stadium a more immersive and entertaining experience.”