The Formula E electric car-racing series has detailed plans to introduce sustainable branding and trackside signage at events in a move designed to reduce plastic production and waste.

The series is working alongside global branding supplier CSM Live on the initiative, which will see non-PVC material used to deliver the branding and signage.

Starting this weekend at the Rome ePrix, a durable and sustainable alternative to PVC material will be applied to the barriers at each Formula E circuit. The new adhesive film has been specifically produced to meet the needs of the series in conjunction with Hexis, a specialist manufacturer and established supply chain partner.

Formula E said the initiative will further limit the environmental impact of the series and cut back on 35 kilometres of potential PVC waste. The new product is made of polypropylene, which is used across a range of industries and is known for its recyclable properties.

Julia Palle, senior sustainability consultant at Formula E, said: “Working together with a trusted and credible supplier in CSM Live, we’ve been able to deliver sustainable solutions for branding and trackside signage.

“Not only does the non-PVC material provide similar levels of strength and durability, each aspect has been carefully considered in order to fully limit its impact – from production line to reuse and recycling. Introducing new and innovative ways of branding allows the ABB FIA Formula E Championship to continue accelerating positive change in the events industry.”

Graham Clark, managing director at CSM Live, which is part of CSM Sport & Entertainment, added: “We’re proud to have worked closely with Formula E since its inception and whole-heartedly support the mission of the ABB FIA Formula E Championship to drive sustainable event management. In order to completely close the loop, we’ve looked at all elements of our supply chain and we’re thrilled to be able to deliver this new product – pioneering the way for non-PVC solutions to be used industry-wide across the globe.”

Image: Formula E