West Ham United’s demand for a branded claret-coloured pitch surround at London Stadium has finally been answered.
The Premier League football club is the main tenant of the former Olympic Stadium and has successfully lobbied for the green material currently covering the athletics track to be changed as it is too similar to the colour of the playing surface.
The new surround, estimated to cost around £250,000 (€289,300/$328,000), will be installed over the coming week, with the first game with the new design to take place on April 20 against Leicester City.
The colour debate has been going on for some time now after Slaven Bilic, the former manager of West Ham, last season suggested the green colour made his players run less during matches.
West Ham vice-chairman Karren Brady said: “This is wonderful and long-awaited news for the football club and our supporters. In the aftermath of the expert determination myself and the board worked extremely hard to progress this because we knew how important it was to our fans.
“London Stadium is globally recognised as the home of West Ham United, and therefore it is only right that our traditional club colours are in prominent and key areas of the playing arena. I would like to place on record my thanks to E20 and the LLDC (London Legacy Development Corporation) for understanding the importance of ensuring that the London Stadium has the complete look and feel of West Ham United.
“With 60,000 supporters in attendance at every Premier League fixture, a third stand named in honour of one of our greatest ever players, Billy Bonds, together with the new pitch surround, we have a stadium that truly has the look and feel of West Ham United.”
Image: West Ham