New venue/refurb? Join us as a VIP at #TDS22 - Manchester - 29-30 Nov
Network with 50+ project delegations from around the world at our tenth annual Design & Dev Summit


City gives stadium tour high-tech makeover

Manchester City has unveiled a new state-of-the-art tour at its Etihad Stadium, featuring a 360-degree cinema screen and the opportunity to interact with a hologram of the English Premier League football club’s manager.

The new ‘Manchester City Tour’, which features 3D holographic content and augmented reality, has been launched to mark the beginning of the club’s 125th birthday celebrations, which will run through to next May.

The cinema screen, which is the first of its kind in the Premier League, will offer an immersive experience for fans, who will also be able to sit next to a virtual Pep Guardiola, with the manager able to answer questions.

Hologram models of City’s changing crest through to the present day will also be on display, while hand-held media guides will offer audio and video behind-the-scenes snippets.

The tour also features historical artefacts that will be on show for the first time, as well as interactive exhibits such as spinning cotton spools, which will help to tell the story of Manchester’s industrial foundations.

“Announcing the ‘Manchester City Tour’ today is the perfect way to mark the club’s 125th birthday, recognising our rich history and heritage, and celebrating the journey that the club and our fans have been on together,” the club’s chief operating officer, Omar Berrada, said.

“We’re delighted to have created a tour that brings together physical artefacts and technology for the first time, giving our fans an opportunity to immerse themselves with the Manchester City story in a unique way. We hope that it will make for an unforgettable experience.”