English Premier League football club Wolverhampton Wanderers has appointed Levy UK as its exclusive food and hospitality provider at Molineux.
The long-term partnership begins on June 1 and covers all match-day and non-match-day food and beverage offerings at Molineux, including hospitality areas and concourse kiosks.
Levy UK also provides catering services at Chelsea’s Stamford Bridge, Leicester City’s King Power Stadium, the new Tottenham Hotspur Stadium, The O2 in London and Twickenham, among others.
As part of its agreement with Wolves, Levy UK will also manage catering for the club’s first-team squad and academy at the training ground.
Levy UK has also pledged to implement state-of-the-art technology across concourse areas at Molineux in a move designed to improve speed of service at outlets. New digital signage and cashless initiatives will also form part of the agreement.
Over the summer, new food and beverage retail concepts will be developed for supporters, which is set to lead to the introduction of fan favourites and an increased number of draft beer service points.
Molineux, which will host a Rod Stewart concert on June 8, has a current capacity of 32,000 and Wolves have plans to transform the stadium into a 50,000-seat venue. Earlier this year the club said renovation work is likely to begin in 2020.
Wolves managing director Laurie Dalrymple said: “Fan experience is at the heart of everything we do and it was absolutely integral to us that whoever we appointed would bring an improved experience when purchasing food and beverage inside and around Molineux.
“Levy UK has proven themselves across a host of prestigious and highly regarded sporting and non-sporting venues, and we’re excited to welcome them to the team as we continue our journey, growing on and off the pitch.”
Levy UK managing director Jon Davies added: “We plan to deliver a world-class catering operation that’ll further elevate the club and excite the passionate fan base. Part of our vision is to further develop the culinary offering by creating more choice on menus as well as integrating technology to further enhance the guest experience.
“It’s an exciting time for Levy UK and Wolves will benefit from our move towards engineering a better catering business that puts sustainability, creativity and responsibility at the forefront of operations as we continue to reduce food waste and think differently about the environment.”
Image: Badgernet
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