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Driving your revenues, sustainability and fan experience: #SBS24 – 15th annual TheStadiumBusiness Summit in Manchester on 17-18-19 June

Feature

Texas Rangers’ Sales Center: 3D Visualisation in Action

The Texas Rangers Baseball Club took on an enormous challenge in planning the construction of their new ballpark, Globe Life Field. The ambitious project, with an estimated cost of over one billion dollars, aspires to become the top venue in Major League Baseball. Globe Life field is expected to open for the 2020 season.

The club has enlisted the help of 3D Digital Venue and its Interactive Virtual Reality Solution Virtualization3D to visualise and identify any potential architectural conflicts. This Virtual3D representation of non-built venues and adjacent spaces makes sure that the project team can have a much more refined understanding of the conflicts and enable them to resolve issues of restricted seat views, undetected design spots and seat positioning optimisation at an early stage.

3D Digital Venue technology has also allowed the relocation of the Season Ticket Members, giving them an accurate view from their seat and an amazing fan experience through 3D Virtual Reality.

 

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