This week saw Jonathan Neill appointed as commercial director of the 2021 Rugby League World Cup (RLWC), which will be held in England.
Neill (pictured) will be responsible for developing and implementing the tournament’s commercial strategy, leading the commercial department with responsibility for sponsorships/partnerships, broadcasting, hospitality, licensing, merchandise and domestic/overseas travel.
Neill will be tasked with appointing, securing, managing and activating a range of partners to ensure the organising committee delivers a tournament that meets its strategic goals, including being the most attended Rugby League World Cup ever. He will take up the role on July 1.
Twickenham Stadium has appointed Jennifer Church as its new sales manager. Church joins from catering company Searcy’s, where she served for two years as an exclusive events sales executive.
Church joins the Twickenham team as it continues to grow its meetings and events business following the recent launch of the stadium’s East Stand.
Paul Sergeant, the former chief executive of Melbourne’s Marvel Stadium, has rejoined Australian venue operator AEG Ogden. Sergeant told IQ Mag that he will be taking on a role as director of special projects.
The move comes following the demise of Paul Sergeant Events. Sergeant reportedly claimed he was unsuccessful in attempts to raise fresh capital for his events management company after it went into liquidation.
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Image: RLWC2021
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