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Manchester Arena integrates full Ticketmaster digital service

Fans attending shows at Manchester Arena can now use a full range of digital ticketing services for the first time thanks to a new partnership between operator SMG Europe and Ticketmaster.

SMG Europe, which announced it was switching from Eventim to Ticketmaster last year, said the enhanced service means the process of buying tickets is safer and ensures that tickets are being bought and used by real fans.

For the full story, head to TheTicketing Business.com.

Image: SMG Europe