Scofflaw Beer Company has opened a 101-foot-long beer bar at State Farm Arena, home of the Atlanta Hawks NBA basketball team.
Scofflaw will be the only craft brewery with a presence at the 21,000-capacity venue formerly known as Philips Arena. The facility reopened in October following extensive renovation work, which included the installation of the NBA’s first continuous 360-degree video screen.
The new Scofflaw Beer Barn will be located above section 215 of State Farm Arena in the 200 level of the North Concourse. It will feature up to 48 tap handles – more than any other bar in the arena.
The bar will initially feature Scofflaw’s stable beers such as Basement, Dirty Beaches and Hooligan, and will grow over time.
A larger-than-life goat sculpture will also form part of the bar, in a nod to Scofflaw’s logo.
Matt Shirah, chief executive and founder of Scofflaw Brewing Company, said: “The goat represents us well. We like to push the limits and break boundaries. We are active with our customers and community on a daily basis. We added the goat sculpture so customers can get a better feel for Scofflaw, take some pictures and share their brand experience in their own unique way.”
State Farm replaced Philips as the arena’s naming-rights sponsor last August. The Hawks’ 20-year partnership with the company is designed to transform the city of Atlanta through community initiatives such as mentorship and volunteerism.
Image: Atlanta Hawks
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