Mobile network operator EE has renewed its sponsorship of London’s Wembley Stadium as part of a new wide-ranging partnership between its parent company BT and the English Football Association.
Under the new five-year agreement, the 90,000-seat venue will retain its official title of Wembley Stadium connected by EE.
EE will strive to ensure that Wembley retains its status as one of the best-connected stadia in the world, with fans set to enjoy an enhanced 4G and 5G mobile experience and super-fast Wi-Fi.
BT also becomes the exclusive lead partner of Wembley and all 28 England national teams overseen by the FA. BT’s logo will appear on all training kit worn by England senior men’s and women’s squads, as well as all development, futsal and disability teams.
BT’s sponsorship will be activated across Wembley and St. George’s Park, the FA’s training complex, and will allow the company to work with clubs in communities across the country.
BT and EE customers will receive exclusive England team match offers and tickets to FA events as part of the deal. More details about the broader ambitions of the agreement will be announced in the coming months.
Marc Allera, chief executive of BT’s consumer division, said: “We have worked with the FA for six years as part of our partnership with Wembley Stadium to connect even more fans with the national game, and this ground-breaking deal sees us extend that from grassroots football all the way to the pinnacle of the women’s and men’s teams.
“We’re committed to making BT a national champion, and what better way than backing the national game and the national teams. This partnership will reach all areas of football, including grassroots football and communities up and down the country. We look forward to revealing our plans in the coming months and we can’t wait to get started.”
Image: M(e)ister Eiskalt