Swansea scores Sodexo catering deal

Food services and facilities management company Sodexo has signed a multi-year contract with Championship football club Swansea City.

Sodexo will oversee matchday concourse outlets, hospitality areas, conference facilities and event catering at Swansea’s Liberty Stadium.

As part of the agreement, Sodexo will introduce new menus, which will be created from surveyed fan feedback, point-of-sale digital screens and new EPOS payment systems, which will be designed to ease and improve the speed of purchase while decreasing waiting times and queues.

Swansea chief operating officer Chris Pearlman said: “Having gone through a comprehensive tender process, we were extremely impressed by Sodexo’s proposals. We are excited to be working with such an established and well-respected industry leader that has a fantastic track record in the catering and hospitality sector.

“We are always striving to challenge our operational delivery and improve the matchday experience for our supporters. I’m sure they will be impressed with the quality and service levels next season – which will be supported by smart technology, whether that’s from the concourse outlets or hospitality lounges.”

Chris Bray, chief executive of sports and leisure at Sodexo UK & Ireland, added: “Working with Swansea City gives us a great opportunity to deliver a fantastic experience for supporters and host a wide range of conferences and events on non-matchdays.

“At our other stadiums we have strong relationships with the local community, and the Liberty Stadium will be no exception. We look forward to bringing fresh, innovative, responsibly-sourced local produce to stadium visitors.”

Sodexo’s sports portfolio already includes clients such as Ascot Racecourse, Newcastle United, Brighton and Hove Albion, Everton, Aberdeen and Hampden Park.

Image: Christopher Elkins