A naming-rights sponsor is being sought for the under-construction North Queensland Stadium, a new 25,000-seat venue that is due to open in 2020.

Stadiums Queensland has invited businesses to become North Queensland’s “number one supporter” by sponsoring the stadium, which will serve as the home of the Cowboys NRL rugby league team.

An official opening date for the stadium has not been set but the venue has already been pencilled in to host Elton John on his Farewell Yellow Brick Road tour on February 29.

Scott Stewart, Labor member for Townsville, said: “This time next year the Cowboys will be on-field playing in front of thousands of fans.

“The successful naming-rights sponsor will be aligned with a popular Queensland team in a top-level competition, as well as other major events at the venue. We are, of course, welcoming the Rocketman himself on February 29, which I can guarantee will be a sell-out.

“This is an exciting opportunity for a brand to be at the centre of a transformative inner-city entertainment precinct.”

Earlier this year, stakeholders behind the new stadium agreed a partnership with Ticketmaster, which will serve as the official ticketing agent for the venue. Ticketmaster has an existing relationship with the Cowboys and serves as the current provider for the team’s membership platform.

In April, the stadium named Spotless Group as its official catering partner under a five-year contract. Spotless will provide food and beverage services and have a presence across all food outlets, corporate hospitality suites and bars for fans at the facility.

Stewart added: “Our region is a tourism hotspot and we anticipate the stadium to host various sporting matches and concerts as well as functions and community events.

“There’s an opportunity to leverage those markets to reach new customers and improve brand recognition. Naming rights come with a host of promotional and marketing opportunities including venue signage and branding, corporate hospitality and both national and local media coverage.”