Google has announced a global suspension of Viagogo’s advertising account in what has been described as a “landmark moment” for the ticketing industry.

In a statement issued on Wednesday, the search engine giant said the controversial ticket resale site was in breach of its advertising rules.

Politicians and entertainment trade groups have long campaigned for Viagogo to be barred from advertising on Google, claiming its infringements of consumer laws mean it is breaching the tech giant’s rules. The UK’s competition regulator recently said it believes the company is continuing to break UK consumer law despite a court order issued last year.

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