Legends have announced today the acquisition of MainGate LLC, the premier event retail and merchandise company. The Acquisition will Create a Robust Omni-Channel Retail and Ecommerce Platform to Streamline the Connection between Brands and Fans.

Founded more than 50 years ago, MainGate provides custom merchandise marketing solutions through event retail, team stores and e-commerce platforms. In addition, the company has custom design and production capability at its distribution center, headquartered in Indianapolis.

MainGate will integrate into Legends existing industry-leading hospitality experience division—led by veteran executive and President, Dan Smith. The focus will be on expanding Legends’ current retail merchandise business operations (pictured above) to offer partners a best-in-class experience. This full-service vertical platform including design, production, ecommerce, brand marketing, analytics, large scale live event, venue, and flagship store retail operations is built for the global stage, with base operations domestically as well as internationally.

Shervin Mirhashemi, President and CEO of Legends, said, “The MainGate acquisition represents another significant step in our ambition to build the most compelling, flexible and effective retail and e-commerce platform for our clients across the globe. MainGate’s capabilities across e-commerce, merchandising and retail event operations strategically align with our focus towards building a platform that delivers omnichannel retail services leveraging cutting-edge technology and robust data, to present our partners with the best option to successfully grow their business.”

MainGate’s current client work portfolio includes major professional sports leagues and teams across the NFL, NBA, NHL; collegiate properties and its governing body the NCAA; along with marquee motorsports names, such as National Hot Rod Association (NHRA) and properties, such as International Speedway Corporation—a NASCAR property; and well-recognized media and consumer brands.

Dave Moroknek, President & CEO, MainGate stated, “Combining forces with Legends is a great opportunity for our employees, partners and customers and we look forward to bringing our shared expertise to a broader customer base where we can offer unique best-in-class services to realize their retail and merchandising needs. Through our current success with mutual clients, we are confident the market is looking for the end-to-end solution we deliver together.”