Aston Villa to trial Barclays-backed membership card

Aston Villa and Harlequins are set to launch multi-functional membership cards during the forthcoming season in the initial roll-out of a partnership between Barclays and Fortress, the global loyalty and payment engagement technology provider.

The deal will see Barclays embed payment capabilities into a team-branded membership card through an account underpinned by its mobile payments platform, Pingit.

Fans of Premier League club Aston Villa and Gallagher Premiership rugby team Harlequins will be able to spend on their cards both within their home grounds and anywhere card payments are accepted during 2019-20.

Richard Pinnick, SVP global business development at Fortress, said: “By integrating stadium services and everyday payments onto a single membership card, managed by our open loyalty platform, we can now deliver in-stadium services, experiences, and content that are hyper-relevant and crafted to build long-lasting value for the supporter and team.”

Read the full story on TheTicketingBusiness.com