Golden State Warriors teams up with Fanatics

The Golden State Warriors has signed a long-term retail partnership with US sports merchandise giant Fanatics.

Under the agreement, the firm will operate all the San Francisco-based NBA basketball franchise’s shop locations, as well as working to enhance the online shopping experience for fans.

Warriors president and chief operating officer, Rick Welts, said: “Fanatics is the unquestioned industry leader in retail and e-commerce solutions for sports licensed merchandise. Warriors fans around the world display their affinity for the Dubs by proudly wearing their team merchandise.”

The deal includes the Warriors’ new multi-level 10,000 square feet Thrive City flagship store, which is part of the multipurpose, privately financed complex in San Francisco consisting of 3.2 acres of publicly accessible plazas and open space that are part of a larger mixed-use development including the team’s home arena Chase Center.

Welts continued: “This partnership with Fanatics will provide fans with an enhanced, seamless, omnichannel shopping experience including the new, world-class Warriors Shop at Thrive City, just outside the main entrance to Chase Center.”

Fanatics chief executive Doug Mack, added: “The Warriors have established themselves as one of the great modern-day sports dynasties and we could not be more excited to partner with them to best service their passionate global fan base through this new, transformative retail and e-commerce partnership.

“Given our large employee presence in the Bay Area it is a very special place for our company, which makes us all proud to be a part of the Warriors’ ambitious vision for Chase Center and Thrive City, and we look forward to innovating together to bring this next generation fan experience to life.”

Fanatics also recently launched a new e-commerce and mobile platform for the team, which provides Warriors fans online and mobile shopping opportunities for team apparel and merchandise.