Elior secures Warrington Wolves catering partnership

Catering company Elior UK is to revamp facilities at Warrington Wolves’ stadium after signing a five-year deal with the Super League rugby club.

The contract includes catering for matchday hospitality, matchday retail, as well as conference and banqueting at the 15,000-capacity Halliwell Jones Stadium.

As part of the deal, Elior will redevelop the look of kiosks and bars with new menu concepts, digital signage and cashless payments options ahead of the 2020 season.

Kenny Finlayson, Elior UK managing director, said: “We’re delighted to be supporting Warrington Wolves RFC as their catering partner, growing our businesses together at this fantastic venue. The customer experience starts as soon as a fan steps into the stadium, and we aim to deliver a fantastic matchday experience at every touchpoint in that journey.

“Not only are we representing the best of Cheshire’s local produce, we are introducing an exciting range of high street inspired offers, that we know fans and visitors to the stadium will love.”

Elior secured the contract by outlining strategic plans to grow non-matchday business and significant investment in the retail offer.

Geoff Durbin, chief commercial officer, Warrington Wolves RFC, added: “We were impressed with Elior’s track record and award-winning reputation in sports and stadia.

“This – coupled with a plan that not only encompassed exciting, creative food and dining concepts, but considered the entire hospitality experience – captured our attention. We’re looking forward to building our success with Elior over the next five years.”

Elior also provides its services at Murrayfield, Rangers’ Ibrox Stadium and Sunderland’s Stadium of Light.

Image: Elior/Allan McKenzie/SWpix.com