The Green Bay Packers NFL American football franchise has teamed up with U.S. Cellular to unveil a new climate-controlled ‘fan congregation’ space at Lambeau Field.

U.S. Cellular Loft will be open to all fans on game days and will span 6,000 square feet. It will be situated on the Lambeau Field upper concourse and include a full bar, televisions, tables and chairs, and stationary charging stations to charge wireless devices.

The area’s ‘Connection Corner’ will also feature three interactive photo booth stations and a ‘Charge at No Charge’ programme that will allow fans and guests to check out a portable, wireless charger which they can use back at their seats.

U.S. Cellular customers will be able to pick up vouchers at Connection Corner and exchange them for a free soda or water each game. The space will also feature pre-game appearances from Packers alumni, as well as an interactive vending machine that will offer games, team trivia and opportunities to win prizes such as game tickets, autographed memorabilia and U.S. Cellular accessories.

The Packers signed a multi-year partnership with U.S. Cellular last July. U.S. Cellular is the official wireless partner of the team and the official sponsor of Wi-Fi at Lambeau Field.

The company has worked with the Packers to offer a range of digital tools and platforms for fans and visitors to Lambeau Field, with U.S. Cellular stations having been placed throughout the stadium so fans can stay connected on the team’s app. U.S. Cellular also sponsors the Packers’ mobile app and its wayfinding feature, which allows fans to navigate and explore Lambeau Field.

On the opening of the new space, Packers chief operating officer Ed Policy said: “We’re excited to further enhance our fans’ game-day experience with the U.S. Cellular Loft. As the official wireless partner of the Green Bay Packers, U.S. Cellular has joined us offering new amenities and incorporating technology at Lambeau Field on game day and every day. We’re looking forward to our fans and visitors using this new space to come together and stay connected.”

Image: Green Bay Packers