English League Two football club Scunthorpe United has agreed a deal for the Sands Venue Resort Hotel to take on naming rights to its Glanford Park stadium.
The new deal will initially cover the 2019-20 season and officially rebrands the ground as Sands Venue Stadium. Financial terms of the agreement were not disclosed but Scunthorpe said a “significant” deal has been signed.
The planned Blackpool resort is owned by the Swann family, which also owns Scunthorpe via Coolsilk Property and Investment Ltd. The resort is set to be Blackpool’s only five-star hotel and will be located on the town’s promenade.
Sands Venue signage will be introduced at the stadium over the coming weeks and Glanford Park will be officially known as Sands Venue Stadium with immediate effect. A range of match-day experiences will form part of the agreement and will be implemented over the course of the season.
Scunthorpe chairman Peter Swann said: “The stadium naming rights of the football stadium create fantastic domestic and international exposure for the Sands Venue brand, so it’s a perfect fit for us as we look to continue to invest in these two towns.
“The deal shows we remain committed to Scunthorpe and we’re pleased to be able to continue supporting the town’s football club with a sponsorship deal of this magnitude.
“With plans recently approved for the stadium redevelopment, it’s an exciting time for everyone involved with the football club and we look forward to welcoming supporters to the Sands Venue Stadium over the coming season.”
Earlier this month, Scunthorpe was granted planning permission to build a new 11,000-seat stadium, which would be located on the site of Glanford Park.
The club had initially planned on developing a new stadium at the centre of the Lincolnshire Lakes but abandoned this project due to a lack of progress and stalled development. Attention has since turned to building a new ground on the site of Glanford Park, which has a capacity of 9,000.
Image: Scunthorpe United FC