AFC Wimbledon details stadium crowdfunding perks

AFC Wimbledon fans can get their name etched almost anywhere at the club’s proposed new Plough Lane stadium should they buy shares issued to support construction costs.

Last month, the League One club, currently based at Kingsmeadow, announced it is seeking to raise £7m (€7.9m/$8.9m) through crowdfunding platform Seedrs to support the total £25m Plough Lane project.

Wimbledon has now given further details of what investors can expect in return for their purchase of the newly issued shares in club owner AFCW PLC.

Fans that buy the minimum 10 shares for £10 have a chance to win naming rights to the new 11,000-capacity venue for one match in a draw.

For £1,000 fans can see their names on the steps leading up to the stadium, as well as on individual plaques, on the players’ tunnel or even on a changing room seat. Names could also be etched onto beer taps, kiosks and even the urinals and toilet blocks for up to £5,000.

For shares costing between £10,000 and £20,000, fans can see a training session and have lunch with the players afterwards, travel with the team to an away match and have dinner with the manager and play a round of golf with Wally Downes and other club legends.

AFC Wimbledon is offering supporters the chance to become a patron or vice president for 10 years for between £50,000 and £100,000. They will have privileged entry into the President’s Lounge or the Boardroom, priority tickets and invites to exclusive club events. Rewards also include extra standard or hospitality match tickets.

The third-tier League One club is hoping to bring in a total of £13m from outside sources to help pay for the new Plough Lane venue. The club claims the price has shot up from between £3m and £7m in 2015 to the current external cost of £13m due to an improved stadium design that will make it “sustainable,” delays, and unforeseen costs such as additional earthworks and the need to strengthen the West Stand structure.

Image: Galliard Homes