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Colchester United launches stadium Privilege Card

English League Two football club Colchester United has unveiled details about a new ‘Privilege Card’ in its drive to make its JobServe Community Stadium cashless.

The stadium card can be used to pay for items at any of the tills, as well as at the touch screen tablets in the hospitality boxes and also the new touch screens that will soon be introduced into the Layer Bar and eventually the concourses.

Supporters with a card will be able to earn Privilege Points each time they use the card at the stadium. The points accrued will be equal to 5 points for every £1.00 spent and details of the actual privileges will become available soon and throughout the season.

Privilege Cards can only be used around the 10,100-capacity stadium for food, drink and retail purchases but not for match tickets.

Users can add money onto the card at one of the dedicated kiosks around the stadium on matchdays or online.

Funds can be added to a Print@Home Privilege Card prior to a fixture, which chairman Robbie Cowling said is beneficial for a number of reasons.

“For example, a parent may not be accompanying their teenage child to a game but wants to provide them with funds that they know they will only spend at the stadium,” he said.

Multiple cards can be added to a single account or multiple versions card associated to a single account can be printed. This allows multiple card holders to spend from a single fund.

Cowling added: “I believe my IT team have done a great job, and using the system is really intuitive. I hope the Privilege Card is well received.”

Image: Colchester United