The Oakland Raiders NFL American football team has confirmed Las Vegas-based travel company Allegiant as the naming-rights sponsor of its under-construction 65,000-seat stadium.
The venue, which will also host the University of Las Vegas, Nevada’s college football team, will officially be known as Allegiant Stadium as part of the deal. The Oakland Raiders will become the Las Vegas Raiders in 2020 upon relocation to the Nevada city.
Terms of the deal were not disclosed but the Las Vegas Review-Journal newspaper, citing experts with experience on similar deals, reported that Allegiant is likely to pay the Raiders between $20m (£16.4m/€17.8m) and $25m a year in cash and in-kind services as part of the agreement.
Allegiant’s name will be showcased on the state-of-the-art domed stadium, which is due to open in July 2020. The company will also work with the Raiders to provide additional enhancements to reward customers and fans with unique in-game and season-long promotions.
Legends Global Partnerships represented the Raiders during the naming-rights negotiations. Legends is the team’s official premium ticketing and sponsorships agency.
Raiders president Marc Badain said: “We’re thrilled that our future home will be known as Allegiant Stadium. As the hometown airline, Allegiant is the perfect partner to showcase the incredible support we continue to receive from the Southern Nevada community. We are grateful to all involved who worked diligently to make Allegiant Stadium a reality.”
Allegiant chairman and chief executive Maury Gallagher added: “This partnership is an incredibly exciting opportunity to join Las Vegas’ hometown airline with its new hometown NFL team.
“It will not only amplify our growing brand as the only US airline focused on leisure travel and experiences, but will also provide access to NFL games and special opportunities for fans across the country. We are thrilled to be able to bring Raider Nation to its new capital – Las Vegas.”