American Airlines has been named as the first partner of the LA Stadium and Entertainment District at Hollywood Park (LASED), with less than a year to go before the complex’s scheduled opening.
The airline, headquartered in Fort Worth, Texas, will be a founding partner of LASED, as well as the Los Angeles Chargers and Los Angeles Rams NFL American football franchises, which will call LA Stadium home from 2020.
Under the agreement, the airline will be the exclusive naming-rights partner of American Airlines Plaza, a 2.5-acre two-level open-air space that will serve as a main entrance into the stadium and performance venue.
American Airlines Plaza, which will be able to welcome approximately 15,000 guests, will also be the main entry point into an adjacent VIP entrance, opening up into a three-level lobby inside the stadium.
LASED is a 298-acre sports and entertainment destination being built by LA Rams owner and chairman Stan Kroenke. It will feature event venues, office, retail and residential spaces, and more than 20 acres of parkland, with the 70,240-capacity LA Stadium positioned as the centrepiece of the development.
Jason Gannon, managing director of LA Stadium and Entertainment District, said: “As we continue Mr. Kroenke’s vision to build the premier destination for sports and entertainment at Hollywood Park, we are proud to partner with an industry-leading business such as American Airlines. We are both making investments in Los Angeles that will provide fans and customers an elevated experience as they travel, live, work and play.”
The AA Plaza, which will be open to the public on a year-round basis, will sit between the stadium and performance venue. All three venues fall under the same roof, which is made of ethylene tetrafluoroethylene (ETFE), a lightweight and transparent plastic.
Robert Isom, president of American Airlines, added: “For decades, Los Angeles has been one of American’s most important markets and has played a major role in connecting Southern California to the rest of the world. It is our mission to give our customers the world-class experience they deserve, and we are committed to doing so both at the airport and within the community. It’s an exciting time for the City of Angels and for American Airlines.”
American Airlines is the largest carrier at Los Angeles International Airport (LAX) with more than 200 daily flights to 70 destinations.
As part of the deal, the company will also become the official airline of both the Los Angeles Chargers and Los Angeles Rams and have prominent branding on Rams and Chargers gamedays. American has been the official airline of the Rams since its return to the city in 2016.
The Chargers’ president of business operations, A.G. Spanos, added: “Building the best stadium in the world brings with it the opportunity to partner with the best companies in the world.
“While both the Chargers and American Airlines seek to be best-in-class at what we do, what truly makes this partnership a perfect fit is our organisations’ commitment to the community. With these shared values as the foundation of this new partnership, we look forward to big things both in 2020 and for years to come.”
The Los Angeles Stadium and Entertainment District was represented by Legends Global Partnerships in the talks to conclude the deal with American Airlines.
Image:Los Angeles Chargers