This week saw the London Legacy Development Corporation (LLDC) appoint Joanna Adams as its first chief commercial officer.

Adams (pictured) joins the LLDC from her role as chief executive at England Netball. In her new role, she will be tasked with realising the commercial potential of London’s Olympic Park and its venues, including London Stadium.

During her time at England Netball, Adams helped increase the profile of the sport in the country by bringing in major sponsors and television agreements, as well as growing grassroots participation and media coverage.

The LLDC role is a newly-created one and Adams joins following the announcement in January that London Stadium’s operating company, LS185, had been brought in-house by stadium owner E20, a wholly-owned subsidiary of LLDC. Adams will work with teams at the Olympic Park and venues to maximise the commercial opportunities from its events and assets.

Ticketing and event technology platform Eventbrite has named Lanny Baker as its new chief financial officer.

Baker will take up the role on September 3 and will succeed Randy Befumo, who will become Eventbrite’s chief strategy officer. Baker joins Eventbrite from Yelp, where he also served as chief financial officer.

For more information on Baker’s appointment, visit our sister site TheTicketingBusiness.com.

Bath Rugby has named former player John Hall as its new club president.

Hall captained the club from 1993 to 1995 before being appointed director of rugby. He will take up his new role ahead of the 2019-20 season.

Hall’s appointment comes with Bath Rugby in the midst of plans to build a new stadium. Stadium for Bath, the group behind the project, recently announced that it is targeting a completion date of summer 2022 for the development – nearly a year later than initially planned.

Event services company Star Live has named Grahame Muir as its new chief operating officer.

The company has been formed by event industry mogul David Whalley and officially launched last week. Muir has more than 20 years of leadership experience in the events, sport and experiential sectors, including projects at the Olympic Games and Commonwealth Games.

He previously worked at Arena Group, leading the company’s global expansion as group chief executive (UK & Europe).

FanDragon Technologies, which provides SaaS-based secure mobile ticket delivery solutions has hired Steve Machin as global director of ticketing strategy and innovation, Mark Weiss as chief business officer and general counsel, and Jason Black as chief of staff.

All three will report directly to FanDragon’s founding chief executive Robert Weiss. Full details of the appointments can be found on TheTicketingBusiness.com.

Global sports and entertainment company Endeavor has named former eBay and PayPal executive Guy Schory as its first chief digital officer.

Schory will lead Endeavor’s digital efforts across product management, marketing, data platforms, advertising and ecommerce. He will also operate the company’s digital D2C and B2B businesses.

His appointment comes after Endeavor last week named Todd Kline as senior vice-president of sports talent and property sales. Kline will oversee all sales work for WME’s sports talent clients and report to Karen Brodkin and Jordan Bazant, who run WME’s sports talent group.

Do you have news of an appointment that we should know about? Get in touch by emailing news.editor@thestadiumbusiness.com and we’ll include it in our next round-up.