Audio services provider JBL has agreed a deal to become the official lifestyle audio partner of Sydney’s Qudos Bank Arena, the largest indoor sports and entertainment arena in Australia.

As part of the agreement, JBL will drive engagement and patron experiences across the arena, which has a capacity of 21,000.

JBL will hold three dedicated areas in the arena. The ‘JBL Live’ space will be located in the grand foyer of the venue and offer live music and activations; ‘JBL Live Lounge’ will be based on the corporate suite level and provide guests with a “hands-on” experience; and ‘JBL GA Standing Floor Entry’ will provide general admission ticket holders with an access tunnel to live entertainment.

Qudos Bank Arena has welcomed a record-breaking one million-plus guests in 2019 and ranks inside the top 10 arenas in the world in terms of revenue.

Steve Hevern, general manager of the arena, said: “JBL are exciting partners that align perfectly with our brand and the exciting events that we put on each year. JBL’s focus on fun, quality and creating the best consumer experience is something that we both agree on. We look forward to a long and prosperous partnership with JBL and (parent company) Harman.”

JBL country manager Marcus Fry added: “JBL is about delivering memorable live music moments to consumers and our product mantra is to bring that stadium quality sound to our portable speakers, headphones and soundbars.

“Our heritage is steeped in arena and stadium shows and we feel the partnership with Qudos Bank Arena is a natural one. Music is at the core of what we both do and this partnership allows us to bring those exciting music and sporting moments to over a million people each year.”

Qudos Bank Arena opened ahead of the 2000 Sydney Olympics and serves as the home of the Sydney Kings National Basketball League franchise. Acts scheduled to perform at the arena in the coming months include Hugh Jackman, Fleetwood Mac, Shawn Mendes and Elton John.

Last month, Qudos Bank Arena selected digital signage, IPTV and video-streaming solutions provider Tripleplay to install its technology at the venue, which is managed by AEG Ogden.

Image: Philip Terry Graham