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ADI to deliver digital transformation for Worcester Warriors

English Premiership rugby union club Worcester Warriors has teamed up with stadium technology specialist ADI to install two new giant screens at Sixways Stadium ahead of the 2019-20 season.

The screens, along with a new digital ribbon, will be located in the stadium’s South Stand. The new technology is designed to elevate the match-day experience for Warriors fans.

Work will begin this month and it is hoped the new screens and digital ribbon will be ready in time for the Warriors’ opening match against Leicester Tigers on October 19.

As well as enhancing the experience for fans, the technology will open up new opportunities for the Warriors to promote commercial partners. The team has worked with ADI to develop a new Business Club scheme which offers opportunities for small and large-scale businesses.

ADI will also connect the stadium to its remote production facility in Preston, where a team of producers, editors and graphics operators will create and manage the live match-day content delivered into Sixways Stadium.

Peter Kelly, operations director for the Warriors, said: “We want to create one of the best experiences in live sport – not just in rugby. So it’s important to us that the new displays are used to create a highly interactive experience for fans. That means bringing together the best of social media, match stats, and creative video content to create a meaningful experience that feels new and exciting every week.

“The team at ADI have helped us at every stage of the process – they’ve provided the answers to every technical, commercial and content question we’ve had to define a really strong solution. The end result won’t just look incredible but, thanks to ADI’s guidance, we’re confident it will deliver on key fan engagement and commercial goals.”

ADI recently worked with Premier League club Watford to install two new giant ‘superwide’ LED screens at Vicarage Road for the new football season. The 80-square-metre screens feature 10mm high resolution displays and will show replays, match stats, pre-match build-up and VAR decisions.

Image: ADI