English Premier League football club Arsenal has introduced a new space called The Avenell Club in time for its first home match of the 2019-20 season.
Arsenal first announced details of The Avenell Club, a new private members’ club located in the Emirates’ Executive Box Level North, last September. The club has been named after the road on which Arsenal’s old Highbury Stadium was located.
The Avenell Club has been created after 14 executive boxes were transformed into one luxe lounge space over the summer. The club offers panoramic views of the pitch, with members able to sample locally-sourced seasonal produce along with fine wines, champagnes and soft drinks.
A self-serve coffee bar and fridge also forms part of the space, offering what Arsenal has described as an “informal yet superior” match-day experience. The space measures 700sqm and has a seated capacity of 217.
A total of 50 tonnes of structural steel support beams and 257 individually-sized floor joists were used to complete the new mezzanine floor, which was built over the top of the Emirates Lounge. The space also features an LED light display counting down to kick off, while iconic imagery celebrating Arsenal’s history lines the walls.
Each member will have a personalised coat hook and plaque with their name engraved in brass, while a members wall will feature the name of all members who have joined for the 2019-20 season.
Meanwhile, the Highbury Restaurant has been redeveloped this summer from a seasonal dining space offering an a la carte menu to a “lively and informal” street-food market offering the likes of burgers, burritos, Asian fusion and macaroni cheese. The space is available to all platinum members and measures 1410sqm with a seated capacity of 505.
Upon entry to the restaurant, guests will see two new giant LED screens surrounded by a bespoke frame system, representing the signage on Higbury’s old East Stand. Replica oversized Marble Hall gates from Avenell Road also feature.