Eden Park, New Zealand’s largest stadium, has signed up Qatar Airways as its latest ‘icon partner’.

Under the three-year deal, Qatar Airways will serve as the official airline partner of the Auckland venue, primarily a home for rugby union and cricket events.

The integrated partnership encompasses a range of initiatives including branding and member offers as well as cultural, charitable and philanthropic initiatives.

There is potential for the partnership to evolve over the next three years as Eden Park prepares to launch a range of tourism experiences including ‘Staydium Glamping’, zipline, and rooftop tours.

Eden Park chief executive Nick Sautner said: “Eden Park has a long association with high-quality brands who align with our values, behaviours and customer service standards. We look forward to working closely with Qatar Airways to find more opportunities for our teams to collaborate for the benefit of our community.”

Qatar Airways becomes Eden Park’s sixth icon partner, joining Samsung, AA Insurance, Kennards Hire, Kia Motors and Spark.

Qatar Airways senior manager for Australasia, Adam Radwanski, said: “This sterling partnership is a fitting match for Qatar Airways that celebrates the sporting passion and fellowship. It is set to elevate both our brands on the global stage, especially with sporting fans in New Zealand and beyond.”