German Bundesliga football club Borussia Dortmund is set to introduce a mobile payment option at Signal Iduna Park through a partnership with financial services company Comdirect.
The club has named Comdirect as its official banking partner for the 2019-20 Bundesliga season. As part of the agreement, a BVB ‘fan account’ will be created to provide supporters with exclusive benefits.
Visitors to Signal Iduna Park will be able to pay via Apple Pay and Google Pay at the 170 indoor and outdoor stationary cash desks located around the stadium. Dortmund’s pre-existing rechargeable electronic payment card can still be used at the stadium.
The new fan account includes a Dortmund banking app, a pay-as-you-go bracelet and a Visa card with contactless payment function. Supporters will also be able to buy shares in the club without an order fee through German stock exchanges.
Dortmund managing director Carsten Cramer said: “We are pleased to have comdirect bank AG on board, a strong partner that repeatedly proves its digital expertise and its innovative strength in bank-specific topics and in the sports sector. The cooperation is an important step for us to strengthen the binding power between the club and fans even further with the new offers.”
With a capacity of over 81,000, Signal Iduna Park is the largest stadium in Germany and one of the biggest in Europe.
Image: Валерий Дед