Credit One Bank has been unveiled as the latest founding partner of Las Vegas’ Allegiant Stadium, the under-construction new home of the Oakland Raiders NFL American football team.
The technology and data-driven financial services company will also serve as the official credit card of the Raiders through a partnership that will begin in 2020.
Credit One Bank will host a branded sideline club at Allegiant Stadium as part of the agreement. The company will also benefit from game-day activations, as well as television, radio and social media assets.
Credit One Bank will also continue its philanthropic efforts by launching the Credit One Bank for the Community initiative alongside the Raiders.
John Coombe, senior vice-president of marketing for Credit One Bank, said: “With this partnership, Credit One Bank will become an essential part of the game-day ritual for Raiders fans everywhere. From card member benefits and in-game activations, to exclusive experiences, fans of Raider Nation will see Credit One Bank’s commitment to the team on and off the field.”
Last year, Credit One Bank launched the official credit card of the Vegas Golden Knights NHL ice hockey team. The company is also the official credit card of NASCAR, the Big 12 Conference and the Las Vegas Aviators.
Las Vegas-based travel company Allegiant was earlier this month confirmed as the naming-rights sponsor of the Raiders’ 65,000-seat stadium, which is due to open next year. The team will become the Las Vegas Raiders next year when it relocates to the Nevada city.