Computer software company Adobe has been unveiled as a founding partner of Chase Center, the soon-to-open new home of the Golden State Warriors NBA basketball franchise.
As part of the agreement, Adobe will present the Chase Center Art Collection and sponsor the team’s ‘Peaceful Warriors’ anti-bullying community programme. The company will also work with the Warriors’ Studio group, an Emmy-winning in-house creative team.
The Chase Center Art Collection includes 87 original pieces, 250 pieces of photography and nine museum-quality graphics. The collection comprises all artwork curated from Sports and the Arts (SATA), which Chase Center commissioned to source one-of-a-kind, museum-quality art and photography for the arena.
“We made a commitment early on to have a robust art program at Chase Center that showcases the abundance of talent in the Bay Area to visually tell the story of the Warriors and the region’s culture and history,” Warriors president and chief operating officer Rick Welts said.
“Adobe believes in the power of the creative community to inspire dialogue and action through art and media and we’re looking forward to having them be a part of our art efforts.”
Warriors and Chase Center staff will also use Adobe products for creative media needs, while Adobe will provide ongoing training sessions and access to tools for the Warriors’ teams.
Adobe is in its seventh year as a partner of the Warriors and will continue to present ‘Peaceful Warriors’ community events, which educates local youths on the causes, impact and solutions surrounding violence and bullying.
Adobe joins Accenture, Google Cloud, Hewlett Packard Enterprise, Kaiser Permanente, Oracle, PepsiCo, Rakuten, RingCentral, Ticketmaster, United Airlines and naming-rights sponsor Chase as founding partners of Chase Center. As a founding partner, Adobe will benefit from marketing elements related to digital, social media, in-arena and in-game activations.
Chase Center will have a capacity of 18,064 and is due to open with a Metallica concert on September 6, before the Warriors play their first pre-season game at the venue against the Los Angeles Lakers on October 5.
The Warriors last week provided an in-depth look into their new home during a media day which also saw the unveiling of a new installation by Danish-Icelandic artist Olafur Eliasson.
Image: Chase Center